The Growth Manager will lead growth initiatives focusing on influencer marketing and content campaigns, driving user acquisition and revenue for web3 products in the NEA region.
OKX will be prioritising applicants who have a current right to work in the advertised locations, and do not require OKX's sponsorship of a visa.
Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
We're looking for a highly motivated Growth Manager (Web3) for the NEA region to lead strategic growth initiatives with a strong focus on influencer marketing, content-driven campaigns, and web3-native tactics. In this role, you’ll drive user acquisition and revenue growth for our DEX and web3 products by executing data-backed KOL programs, building regional brand awareness, and leveraging deep insights into the NEA market.
If you thrive in fast-paced environments, understand the blockchain ecosystem, and have a proven track record of driving results, we'd love to hear from you.
Responsible for driving user and revenue growth in the NEA region, with a focus on influencer-led and content-driven strategies. Key responsibilities include but are not limited to:
- Leading KOL/influencer marketing initiatives, including planning, execution, and performance analysis
- Managing influencer relationships and executing data-driven KOL strategies
- Launching and scaling regional growth campaigns to drive adoption and revenue for web3/DEX products
- Developing and executing content marketing strategies that contribute to user acquisition and retention
- Building brand awareness across NEA markets through influencer programs and strategic partnerships
- Collaborating with internal teams and external partners to localize and optimize campaigns for market fit
Your performance/OKRs will be evaluated based on:
- User growth and revenue performance in NEA region
- Effectiveness and ROI of influencer marketing campaigns
- Brand awareness and engagement metrics across NEA
- Adoption and performance of DEX/web3 products in target markets
- 5+ years of experience in influencer marketing, content growth, or business development, ideally in web3
- Proven track record of executing successful growth campaigns focused on user and revenue metrics
- Deep understanding of the web3/blockchain ecosystem, especially DeFi and DEX platforms
- Strong familiarity with the NEA market landscape, user behavior, and key community channels
- Hands-on experience working with KOLs/influencers and analyzing performance data
- Some fluency in English is required; fluency in a local NEA language is a strong plus
- Highly motivated, data-driven, and results-oriented
- Comfortable working in fast-paced, high-pressure environments
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Top Skills
Blockchain
Web3
Similar Jobs
Financial Services
The Affiliate Operations Manager will drive affiliate user growth strategies, execute campaigns, manage user lifecycle, and support the Affiliate Growth team, focusing on key performance metrics.
Financial Services
Identify and build relationships with KOLs and communities to promote coincatch, execute KOL marketing strategy, and analyze performance.
Top Skills:
Affiliate MarketingBlockchainCryptocurrency
Artificial Intelligence • Software • Web3
The Web3 Marketing Manager will develop marketing strategies, create content, engage with the community, and analyze social media metrics for Web3 projects.
Top Skills:
Analytics PlatformsSocial Media Management ToolsWeb3
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
