Position
Summary
As a Growth Manager, you will be a
key member of our team tasked with growing our user base and expanding our
audience. If you enjoy strategically planning, developing, and executing
integrated marketing programs across several platforms (i.e., Facebook, Google,
Applovin, and more that will generate the demand, growth, and subsequent
acquisition of users across our entire game portfolio, this role will be a
great fit for you.
Requirements
What’s required of you:
● Grow our
mobile user base and drive traffic through paid advertising
● Work with
multiple advertising channels.
● Measure
campaign effectiveness, return on marketing spend, performance and campaign
ROI.
● Identify
new partners, platforms, and optimization opportunities to drive campaign
performance.
● Develop
test plans, measure performance, and make recommendations based on testing.
● Partner
with the International and Localization teams to support International
advertising as appropriate
● Provide
analytical insight into mobile trends and strategize adjustments to increase
our audience
● Uncover
creative and non-traditional means to capitalize on untapped sources of traffic
● Synthesize
external and internal data along with team feedback to develop coherent
roadmaps and test plans for growing our player audience
● Build and
expand relationships with external partners, publishers, and traffic sources
● Manage
ongoing optimization of the acquisition funnel, including A/B and multivariate
testing
● Work
effectively across multiple internal teams (product, creative, engineering,
etc.) to deliver successful end-to-end campaign definition, development and
execution
Qualifications and Skills Required:
● Intuitive grasp of data and strong with Excel.
● Genuine
interest in social, gaming, analytics and advertising is a must.
● Analytical
and data-focused with experience in mobile analytics and optimization.
● Proactive,
energetic self-starter who thrives on getting things done
● Exceptional
communications skills: written, verbal, and presentation abilities
● SQL and/or
Programming Experience is a plus.
