Global Employer Branding Campaigns & Paid Media Specialist

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Possible.
This role delivers recruitment activities for the supported population, engaging with People Managers to understand their requirements and driving the end-to-end recruitment process. The TA Advisor partners with the Talent Acquisition Coordinator to provide an excellent candidate and People Manager experience. Specialized expertise in local market knowledge, most effective sourcing channels, industry networks, and competitive landscapes to drive efficiency in recruitment process; As part of a BU Squad liaises with BU TA Lead and BU People Experience Lead to ensure recruitment service delivery is in line with overall Employee Lifecycle practices within the BU.
How you will contribute
You will:

• Provide specialist technical expertise to lead both proactive and reactive Recruitment activities in accordance with MDLZ policies, standard operating procedures and guidelines
• Drive the end-to-end recruitment process, partnering with the People Manager and People Lead providing market insights and accountable for candidate experience, including tracking, assessment, feedback and offer (for externals) and assists with internal offers as needed
• Work with People Managers to establish business requirements and to determine applicant requirements, leads and coaches managers throughout process to drive identification, selection and landing of best talent
• Work with TA Coordinator to deliver the end-to-end recruitment process for candidates
• Source the best candidates for vacancies using range of mediums and channels- owning the creation and execution of a sourcing strategy to generate both active and passive talent for current and future vacancies
• Act as a candidate relationship manager during hiring processes for immediate needs while proactively building talent pools for future hiring needs and provide high-touch support for key Recruitment moments that matter to candidates and hiring
• Collaborate with BU Talent Acquisition Lead an/or TA Lead to understand and implement processes, drive continuous improvement and provide quality service. Drives operational efficiency with a focus on continuous improvement, candidate and hiring manager experience and meeting SLAs. Support BU TA Lead and/or TA Lead with candidate and hiring manager satisfaction monitoring and implementing continuous improvement initiatives

What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Experience in talent acquisition processes and channels with dedicated and specialised expertise in sourcing , assessment, matching, selling and closing capabilities
• Expertise in local market knowledge, the most effective sourcing channels, industry networks, and competitive landscapes to drive efficiency in recruitment process
• Strong stakeholder management, collaboration and influencing skills
• Good written and verbal communication skills
• Drive for results & customer service orientation
• Strong project and vendor management skills, ability to lead complex projects and pro-actively manage work and drive continuous improvement

More about this role
Our Global Talent Attraction team is seeking an Employer Branding Campaigns & Paid Media Specialist to join our Global Talent Attraction Center of Excellence.
Shape how the world discovers Mondelēz as a place to work. As our Employer Branding Campaigns & Paid Media Specialist, you'll be the driving force behind the campaigns that attract exceptional talent to one of the world's most iconic snacking companies. You'll own the full candidate journey, from the first scroll on LinkedIn to the moment someone hits "Apply," crafting integrated paid and organic campaigns that make people stop, take notice, and want to be part of what we're building.
You will bring strong B2B or services marketing experience to elevate our paid media approach, expand our platform presence, and ensure robust campaign reporting. You will guide regional teams on how to approach paid and organic campaigns, support them in launching and monitoring activity, and continuously optimize for best results.
This is a role for someone who is strategic and ROI-driven. Someone who knows how to maximize campaign impact through smart planning, precise targeting, and continuous optimization.
This role sits at the intersection of campaign strategy, paid media execution, and organic social management delivering integrated, full-funnel digital campaigns across platforms including LinkedIn, Meta, Google, Reddit, YouTube, and programmatic channels.
You will collaborate closely with our Content Creator and Content Designer to deliver high-impact, integrated campaigns at a global scale.
Campaign Management & Strategy

• Own end-to-end campaign management (paid and organic) from strategy through execution, optimization, and reporting, ensuring the candidate journey is optimized at every stage from awareness to application.
• Develop integrated campaign plans (budgets, timelines, formats, KPIs, benchmarks) across paid and organic channels to drive attraction, engagement, and conversion globally.
• Conduct audience, competitor, keyword, and GEO optimization research to inform targeting, messaging, and channel selection.
• Build campaign frameworks that regional teams can adopt and localize for their markets.
• Guide and support Business Unit teams in planning and delivering integrated digital campaigns for their regions.
• Stay current on industry trends, new ad formats, platform updates, and best practices in B2B/services digital marketing.

Paid Media Execution & Optimization

• Set up and manage multi-market campaigns across search, display, social, video, programmatic, and retargeting.
• Continuously optimize campaigns through A/B testing (creatives, copy, targeting, placements).
• Monitor daily performance and pacing; troubleshoot issues proactively.
• Ensure full-funnel journeys from awareness to consideration to lead generation are optimized.
• Ensure accurate campaign trafficking, targeting, and creative implementation.
• Maintain platform hygiene: naming conventions, budgets, and assets organized and consistent.
• Maximize ROI through smart budget allocation, phased spending, and continuous optimization.

Organic Social Media Management

• Manage and oversee organic social media activity and reporting across LinkedIn, Meta, TikTok, and other relevant platforms.
• Identify high-performing organic content that can be amplified through paid media.
• Support and contribute to the global content calendar.
• Ensure organic and paid efforts work together as a cohesive campaign ecosystem.

Stakeholder Management & Regional Enablement

• Act as the go-to consultant for regional teams on paid and organic campaign best practices.
• Influence without authority guide teams across geographies who may have varying levels of digital maturity.
• Manage multiple stakeholder relationships, balancing priorities and timelines across markets.
• Brief the creative team (Content Creator and Content Designer) on campaign needs and provide data-driven feedback on content performance.

Reporting, Analytics & Insights

• Own reporting dashboards for both paid and organic campaign performance.
• Track, measure, and report on KPIs and overall campaign effectiveness.
• Provide actionable insights and data-driven recommendations to stakeholders.
• Assist in preparing presentations and campaign reports for leadership and cross-functional teams.
• Where applicable, connect campaign metrics to talent pipeline outcomes (e.g., cost-per-application, source awareness).

Requirements
Must-Have

• 3-6 years of hands-on experience in recruitment marketing, campaign execution, and paid media management.
• Recruitment marketing, talent attraction, or demand-generation campaign experience (e.g., candidate journey mapping, cost-per-application optimization, talent pipeline campaigns). B2B or services marketing backgrounds with a demand-gen mindset are equally relevant.
• Proven experience managing campaigns across both organic and paid channels.
• Strong platform expertise: Google Display, Meta, LinkedIn, Snapchat, Reddit, YouTube, Spotify, programmatic, and display.
• Proven ability to deliver strong results through strategic budget management focused on maximizing ROI through smart allocation, precise targeting, and data-driven optimization.
• Strong stakeholder management and consultative skills ability to guide, influence, and support cross-functional and regional teams.
• Ability to manage multiple campaigns simultaneously across different markets and regions.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Strong written and verbal communication skills.
• Understanding of talent attraction methods and/or the recruitment funnel.
• Bachelor's degree in marketing, Digital Media, Communications, or a related field.

Nice-to-Have

• Platform certifications: Google Ads, Meta Blueprint, or similar.
• Familiarity with marketing automation or CRM tools (e.g., HubSpot, Phenom, Sprinklr, or similar platforms for nurturing talent pipelines).
• Experience with programmatic and retargeting strategies in a B2B context.

What Success Looks Like

• Regional teams are confidently launching and managing campaigns with your guidance.
• Paid media campaigns are structured for accurate, scalable reporting from day one.
• Organic and paid efforts are integrated, with clear visibility on combined performance.
• Campaign performance is consistently optimized, with measurable improvements in KPIs over time.
• Stakeholders receive clear, insight-driven reporting that informs future strategy.
• You have built trusted relationships with regional teams and are seen as a reliable, proactive partner.

No Relocation support available
Business Unit Summary
At Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way. That means delivering a broad range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands globally and locally including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the top position globally in biscuits, chocolate and candy and the second top position in gum.
Our 80,000 makers and bakers are located in more than 80 countries and we sell our products in over 150 countries around the world. Our people are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen-and happen fast.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Talent Management
Human Resources