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Euromonitor International

Freelance Market Researcher and Interviewer, Malaysia

Reposted 3 Days Ago
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Remote
4 Locations
Entry level
Remote
4 Locations
Entry level
Conduct market research for FMCG industries, including data analysis and report writing. Duties involve primary and secondary research, retail visits, and project support.
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Description

This position is for freelance contract work only. All work is coordinated remotely.

Please note this opportunity is for contract/per project work in Euromonitor (we would contact you when a project is available and fits your background, send you an offer to work on that specific project for a given period of time, and pay you after you complete all required deliverables).

Euromonitor International is looking for a self-starting freelance analyst with a business, economics, or scientific background who will take charge of FMCG market research projects. The market research analyst will be engaged on multiple projects throughout the year and will be supporting on each by a Project Manager in one of our regional offices.

The successful candidate will be involved in all aspects of the research process as described in the key responsibilities below including updating and developing new and existing datasets and reports for the consumer industries covered.

Our research addresses the following types of questions in order to deliver insightful business intelligence:

  • How much fruit juice was sold in this region this year? Why did sales increase/decline over the previous year? What companies are the leading players? What share of sales is held by the leading brands?
  • Is there a market for this product in X country? What channels could it be sold through? How should the product be positioned to maximize its potential?
  • Why is company X doing better than company Y? What strategy is being employed and how is this supported operationally?

Key Responsibilities:

  • Quickly digest and understand the information in various formats covering a range of industries and countries
  • Visiting retail stores to gather product information (e.g. pricing, availability)
  • Secondary research on industry/company sources, for personal use and for dissemination
  • Primary research (Trade interviewing and cold calling), direct contact with companies and industry bodies to enhance quantitative and qualitative information available in the public domain
  • Conduct in-depth B2B market research, including industry analysis, competitor benchmarking, customer segmentation, and market trend analysis.
  • Collecting and manipulating large sets of data within Excel in order to build market sizes and analyze brands' market shares, etc.
  • Analyzing quantitative and qualitative data/information and as a result of client queries
  • To build analysis and recommendations based on the information available and supported by your own additional research when necessary
  • To support project managers in our regional office to create high-quality / client-ready research outcomes (presentations, written analysis, databases, etc.)
  • To support and/or review/consolidate the work of other remote analysts in any of the steps of our research methodology. This may include tasks such as querying analyst data sets, creating data estimates from analyst interview notes, and turning existing market information into strong strategic recommendations for our clients
  • Report Writing: Generating MS-Word and PowerPoint reports in English
Requirements
  • Strong communication skills - conducting interviews with industry players is a key part of the role; applicants with sales backgrounds and cold-calling backgrounds are also welcome
  • Proven experience in B2B market research, with a strong understanding of the B2B buying process and decision-making frameworks.
  • Minimum availability of 30 hours per week when actively engaged on a project
  • Fluency in English and native in the local language, for both speaking and writing
  • Tenacity in the pursuit of information, especially through trade interviews, and keen attention to detail when comparing information across multiple sources
  • Excellent time-management, organization, and self-motivation skills
  • High level of numeracy - Ability to work with, analyze, and interpret data
  • Proven proficiency with Microsoft Office (Word, PowerPoint, Excel)
  • A degree in business, marketing, economics, statistics, or related field
  • Previous experience working remotely or on a project basis

Application process:

If you are interested in applying for this post, please write in to [email protected] . Applications in writing are to include CV, and comprehensive covering letter explaining your key strengths, your availability and interest in the position.

By sending your resume you are agreeing to our privacy policy ( ) and opting for recruitment communication for 24 months. You may opt-out at any time.

Applications must be in English

Top Skills

Excel
MS Office

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