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Lead e-commerce and digital marketing strategy to grow online sales, customer engagement, retention, and brand visibility. Manage paid advertising, Shopify, marketplaces, CRM and loyalty campaigns, social content, lifecycle communications, retail promotions, store and franchise marketing, agencies, vendors, and influencers. Track sales and marketing performance, ROI, MIS, and cost efficiency while improving underperforming store results.
Job Description – E-commerce & Digital Marketing Manager
Requirements
Location: Park Street, Kolkata
Experience: 6–10 Years
CTC: Up to ₹10 LPA
Industry: Retail / Lifestyle / D2C / E-commerce
Employment Type: Full-Time
Interview: Face-to-Face (F2F)
Job SummaryWe are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.
The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing, preferably from Retail, Lifestyle, D2C, or established/good consumer brands.
- Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
- Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
- Manage Shopify, including apps, integrations, merchandising, and website experience.
- Drive marketplace expansion and alternate digital sales channels.
- Manage product listings, availability, conversions, and overall online customer experience.
- Develop Instagram, Content & Reels strategies to improve engagement and brand visibility.
- Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
- Plan and execute WhatsApp, SMS & Email campaigns and customer journeys.
- Drive repeat purchases through lifecycle marketing and retention initiatives.
- Execute digital and marketing campaigns for new store openings, retail events, and promotions.
- Manage store-level, franchise, partner, local, and mall marketing activities.
- Develop marketing plans to improve performance of underperforming stores.
- Manage agencies, vendors, influencers, and marketing partners.
- Track Sales, Digital & Marketing MIS, ROI, and campaign performance.
- Identify opportunities for cost optimization and improved marketing efficiency.
Requirements
- 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
- Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.
- Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.
- Strong analytical, campaign management, and stakeholder management skills.
- Proven ability to convert marketing initiatives into measurable business results.
- Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.
2COMS Consulting Pvt. Ltd. Kolkata, West Bengal, IND Office
Kolkata, India
2COMS Consulting Pvt. Ltd. Salt Lake City, West Bengal, IND Office
Salt Lake City, India
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.



