Director, Integrated Marketing, Grammarly for Education

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

Grammarly is the trusted AI assistant for communication and productivity, helping over 40 million people and 50,000 organizations do their best work. Companies like Atlassian, Databricks, and Zoom rely on Grammarly to brainstorm, compose, and enhance communication that moves work forward. Grammarly works where you work, integrating seamlessly with over 500,000 applications and websites. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

To achieve our ambitious goals, we’re looking for a Director of Integrated Marketing to join our Revenue Marketing team. This role will shape the campaigns, demand, email / lifecycle, and ABX strategies to support Grammarly for Education, leading and growing a team while partnering closely with Sales leaders to amplify impact.

Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming the way professionals connect and collaborate, we would love to hear from you.

In this role, you will:

• Own the integrated marketing strategy for Grammarly for Education, aligning with GTM goals and revenue targets.
• Lead and grow a small team of marketers across campaigns, demand gen, email/lifecycle programs and account-based experience (ABX).
• Develop and execute full-funnel marketing campaigns across paid, earned, owned channels; driving inbound and outbound pipeline across net new acquisition and existing customer expansion.
• Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities.
• Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion.
• Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action.
• Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience.

• 12+ years of experience in B2B marketing, with 5+ years in a team leadership role, demonstrating a builder’s mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively.
• Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion.
• Deep expertise in integrated marketing, campaigns, demand generation, ABM/ABX, and email/lifecycle marketing, with a strong focus on audience-centric thinking—tailoring messaging and programs to different personas, segments, and stages of the funnel.
• Experience leading and mentoring small, agile teams to deliver measurable impact, balancing big-picture strategic thinking with detail-oriented execution.
• Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned.
• Analytical mindset with experience using data to drive decisions and optimize campaigns.
• Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint.
• Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change.
• Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints.
• Experience in or passion for the education market or EdTech is a strong plus.
• Familiarity with tools like Pardot, Salesforce, 6sense, or equivalent platforms.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).