Director, Field Marketing
AcuityMD is a software and data platform that accelerates access to medical technologies. Each year, the FDA approves ~6,000 new medical devices. Our platform helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health and we help MedTech companies identify how their products are used, understand why outcomes vary, and identify opportunities where physicians can better serve their patients.
In this role, you’ll oversee our field marketing strategy to drive brand awareness, pipeline growth, and customer engagement. You’ll work with senior execs to spread the mission of AcuityMD and establish us as a MedTech thought leader. You’ll oversee our budget, manage a growing team, and identify new opportunities to provide VIP experiences for our customers. You’ll also oversee the planning and execution of our annual customer conference, Flywheel, and ensure we’re providing an A+ experience to attendees
Team Mission
Medical devices improve the quality of life for millions of patients, yet too many MedTech companies struggle to get their products in the hands of the right doctors. AcuityMD is changing that. Our intelligence platform is already trusted by over 300 MedTech customers, including six of the top ten MedTech companies, and we’re just getting started.
AcuityMD’s mission is to accelerate the adoption of cutting edge medical technology. As part of the marketing team, you’ll play a pivotal role in shaping our go-to-market strategy, testing new campaign ideas, and driving revenue. We’re not just marketing a product; we’re driving an industry-wide shift in how MedTech companies find and close their best opportunities.
Responsibilities
- Develop and own the overall field marketing strategy to drive brand awareness, pipeline growth, and customer engagement.
- Align field marketing initiatives with sales goals, product launches, and regional business needs.
- Lead the execution of a comprehensive event strategy, including in-person conferences, trade shows, and webinars.
- Partner closely with sales, customer success, and other teams to integrate field marketing into broader go-to-market strategies.
- Establish and maintain strategic partnerships with external organizations, sponsors, and influencers to amplify event reach and impact.
- Implement a framework for measuring event success and tracking field marketing contributions to business objectives.
- Analyze event performance to continuously refine strategies and improve ROI.
Your Profile
- 10+ years of experience planning, managing, and executing both in-person and digital events at scale.
- Proven ability to build and execute integrated field marketing strategies that align with business goals.
- Strong leadership skills, with a track record of successful stakeholder management.
- Exceptional communication skills.
- Team player who works collaboratively with sales, marketing, and other cross-functional teams
- Highly organized with superior attention to detail
Nice to Haves
- Experience in the MedTech industry
You must have an eligible work permit in the USA or Canada to be considered for this position.
We Offer:
- Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
- Unlimited vacation: Generous time off and flexible hours give you the freedom to do your best work.
- Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
- Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
- Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
- Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
- Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.
- Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
- Competitive compensation with equity upside.
Who We Are:
The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.
We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.
The Product:
AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.
AcuityMD is an Equal Opportunity Employer
AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
