Plan, execute, and optimize digital marketing and lead-generation campaigns across Google, Meta, LinkedIn, and other platforms. Manage SEO, SEM, keyword research, website optimization, social media strategy, A/B testing, remarketing, analytics reporting, and campaign performance tracking. Coordinate content creation, branding initiatives, events, agencies, vendors, and internal teams while preparing MIS reports and meeting campaign deadlines.
Job Title: Digital Marketing Executive
Location: Kolkata
Industry: Recruitment / Staffing
Job SummaryWe are looking for a creative and result-driven Digital Marketing Executive to join our marketing team in Kolkata. Freshers as well as candidates with experience in Digital Marketing, Performance Marketing, Brand Marketing, Lead Generation, Social Media Marketing, SEO/SEM, and campaign optimization are encouraged to apply. Candidates with experience in the Recruitment, Staffing, HR, Education, Training, or Service industry will be preferred.
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other online platforms.
- Drive lead generation campaigns while optimizing CPL, CPA, ROI, audience targeting, and remarketing strategies.
- Perform A/B testing and continuously improve campaign performance.
- Manage SEO, SEM, keyword research, website optimization, and Google Analytics reporting.
- Create and execute social media marketing strategies across LinkedIn, Facebook, Instagram, and other platforms.
- Coordinate content creation including social media posts, blogs, videos, reels, and marketing creatives.
- Track campaign performance and prepare MIS reports using analytics tools.
- Support branding initiatives, promotional campaigns, workshops, events, and offline marketing activities.
- Coordinate with internal teams, designers, agencies, and vendors for marketing materials and campaign execution.
Requirements
- Bachelor's or Master's Degree in
Marketing, Mass Communication, Business Administration, or related field.
- Freshers and candidates with experience in Digital Marketing, Performance Marketing, or Brand Marketing are welcome to apply.
- Experience in the Staffing, HR,
Recruitment, Education, Training, or Service industry is preferred.
- Strong analytical, communication, and
presentation skills.
- Ability to manage multiple marketing
campaigns and meet deadlines.
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