Digital Marketing Analyst

Company Description

Forbes Advisor is a new initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights, news and reviews on all things personal finance, health, business, and everyday life decisions. We do this by providing consumers with the knowledge and research they need to make informed decisions they can feel confident in, so they can get back to doing the things they care about most.

Forbes Advisor is currently looking for a Digital Marketing Analyst for the SEM department. The Analyst will be responsible for analyzing, tracking, and optimizing digital marketing campaigns across various online channels. This role focuses on leveraging data to improve campaign performance, enhance user engagement, and support overall marketing objectives. The Digital Marketing Analyst will create and analyze dashboards, conduct performance analysis, and assist in strategic decision-making related to digital marketing efforts. If you are seeking challenges and opportunities akin to those in a startup environment, coupled with the advantages of an established and successful company, then continue reading:

Job Description

Responsibilities: 

Work experience: 4 to 6 years

1. Data Analysis & Reporting:

   • Analyze the performance of digital marketing campaigns, including paid search, social media, email marketing, and display ads.

   • Monitor key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition (CPA), return on investment (ROI), etc.

   • Create and maintain dashboards and reports to visualize campaign performance and make recommendations for optimization.

   • Provide actionable insights based on data analysis to enhance marketing strategies.

2. Campaign Management:

   • Assist in the creation, execution, and optimization of PPC (Pay-Per-Click) campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, etc.).

   • Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.

   • Analyze user behavior and adjust campaigns to optimize conversion rates.

3. Strategy Development & Optimization:

   • Work closely with the marketing team to develop and implement digital marketing strategies that drive traffic and conversions.

   • Conduct A/B testing on ad creatives, landing pages, and calls-to-action (CTAs) to improve campaign performance.

   • Stay up to date with digital marketing trends, platform updates, and best practices to continuously improve campaigns.

4. PPC Analysis:

   • Analyze and optimize PPC ad performance, ensuring campaigns are achieving the best possible results.

   • Track budget allocation and monitor campaign spend to ensure cost-effectiveness.

   • Provide regular performance reports and suggest areas of improvement.

5. Collaboration & Communication:

   • Work with cross-functional teams such as content, SEO, and creative teams to ensure consistent messaging and alignment across digital marketing initiatives.

   • Present campaign performance data and insights to stakeholders, including marketing managers and senior leadership. 

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field Or 4 to 5 years of work experience as a digital marketing analyst. 

• Proven experience in digital marketing, data analysis, and PPC campaign management.

• Familiarity with Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and advertising tools.

• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.

• Experience in creating and maintaining dashboards using tools like Google Data Studio, Tableau, or Power BI.

• Basic understanding of SEO, content marketing, and other digital marketing channels.

• Excellent communication skills with the ability to present complex data clearly and concisely.

Perks:

• Day off on the 3rd Friday of every month (one long weekend each month)

• Monthly Wellness Reimbursement Program to promote health well-being

• Monthly Office Commutation Reimbursement Program

• Paid paternity and maternity leaves

Qualifications

Bachelors or Masters qualification

Additional Information

All your information will be kept confidential according to EEO guidelines.