Lead and execute integrated digital marketing strategies to build brand visibility, drive customer acquisition, and optimize online engagement. Manage cross-functional teams (SEO, social, content, performance), oversee campaigns, website and SEO, analyze performance, manage budgets/vendors, and deliver data-driven reports and improvements to support business growth.
𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟴𝟱𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟮𝟱𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟴.𝟱-𝟭𝟮.𝟱 𝗟𝗣𝗔)
Experience: 4+ yrs
Location: Noida, Delhi, Gurugram, Noida, Delhi
Job Type: Full-time
We are seeking an experienced Digital Brand Marketing Manager to lead and execute integrated digital marketing strategies that strengthen brand visibility, drive customer acquisition, and enhance online engagement. This role is ideal for a marketing professional with proven experience in the dermatology, skincare, aesthetic, wellness, or beauty clinic industry, combined with strong leadership capabilities in managing cross-functional digital marketing teams.
As a Digital Brand Marketing Manager, you will oversee the planning, execution, and optimization of digital campaigns while managing teams across SEO, social media, content, and performance marketing. You will collaborate closely with business stakeholders to build a consistent brand presence, generate qualified leads, and deliver measurable business growth through data-driven marketing initiatives.
RequirementsKey Responsibilities
- Develop and execute comprehensive digital brand marketing strategies aligned with business growth objectives.
- Lead and mentor cross-functional teams including SEO specialists, social media managers, content writers, and digital marketing professionals.
- Plan, manage, and optimize multi-channel digital campaigns to improve brand awareness, customer engagement, and lead generation.
- Oversee website performance, SEO initiatives, content strategy, and social media marketing to maximize online visibility.
- Monitor campaign performance using analytics tools and implement data-driven improvements to optimize ROI.
- Coordinate with creative, design, and business teams to ensure consistent brand messaging across all digital channels.
- Manage digital marketing budgets, campaign calendars, and vendor relationships where applicable.
- Track industry trends, competitor activities, and emerging digital marketing opportunities to strengthen brand positioning.
- Develop marketing reports, dashboards, and performance insights for leadership review.
- Drive continuous improvement in digital customer experience, brand engagement, and marketing effectiveness.
- 4+ years of experience in Digital Brand Marketing, preferably within the skincare, dermatology, aesthetics, wellness, beauty, or healthcare industry.
- Proven experience managing cross-functional digital marketing teams including SEO, social media, and content professionals.
- Strong understanding of digital marketing channels including SEO, social media marketing, content marketing, email marketing, and paid campaigns.
- Experience building and executing brand-focused campaigns that drive customer acquisition and engagement.
- Proficiency with digital analytics, marketing automation, CRM platforms, and campaign performance reporting.
- Strong leadership, project management, and stakeholder coordination skills.
- Excellent communication, creative thinking, and brand storytelling abilities.
- Ability to manage multiple campaigns while delivering measurable business outcomes in a fast-paced environment.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- A proactive mindset with a passion for building impactful digital brands and driving sustainable business growth.
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