Demand Marketing Writer

Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the AI Operating System for relationship-driven growth. Our platform combines data intelligence, marketing automation, and conversational AI to help businesses engage smarter, move faster, and scale effortlessly. We turn complex data into simple, intelligent actions — automating everything from outreach to follow-up.

Fello isn’t another tool in the stack. It’s the system that powers them, learning, adapting, and executing in real time so professionals can focus on growth, not guesswork.

If you’re fired up about building the backbone of an AI-driven product that’s changing how professionals work, you’ll fit right in.

You’re a writer-first, conversion-obsessed marketer who loves shipping copy, testing ideas, and optimizing for results. You’re energized by high-volume execution and see AI as a force multiplier—not a shortcut. You enjoy rapid iteration, performance feedback, and using data to sharpen your instincts. You care deeply about clarity, persuasion, and calls-to-action, and you’re motivated by seeing your writing directly influence pipeline and revenue. You’re comfortable moving fast, experimenting often, and refining your work until it converts.

• Write and iterate high volumes of short-form, conversion-focused copy across emails, landing pages, ads, webinars, events, and outbound sales sequences.
• Rapidly test messaging angles, hooks, subject lines, and CTAs to improve conversion throughout the funnel.

Email Writing & Optimization

• Write marketing email copy, including subject lines, preview text, body copy, and calls-to-action.
• Produce multiple email variations to support testing and continuous improvement.
• Partner with design and marketing operations to execute campaigns within established templates and workflows.

Landing Page & Blog Content

• Write clear, conversion-focused landing page copy supporting demand generation campaigns.
• Create and edit blog content that supports demand gen, SEO and LLM discovery, campaign initiatives, and product launches.
• Optimize headlines, structure, body copy, and CTAs to improve engagement and conversion.

Experimentation, Iteration, & Performance Insights

• Be obsessed with performance data, using metrics to understand what’s working, what’s not, and how to improve.
• Participate in ongoing A/B testing of subject lines, messaging angles, CTAs, and landing page copy, iterating quickly based on results.
• Leverage AI tools to accelerate experimentation, versioning, and continuous optimization of copy.

(And yes, lots of writing and reviewing!)

• 1-3 years of experience in email marketing, marketing writing, demand generation or content role in a B2B SaaS environment
• Expertise in email marketing platforms (e.g., HubSpot, Brevo, etc…)
• Passion for conversion-focused writing and editing across emails, landing pages, ads, and blogs.
• Comfortable producing (writing and reviewing) high volumes of short-form copy on tight timelines.
• Strong instinct for hooks, clarity, and persuasive calls-to-action.
• Data-aware mindset with curiosity around performance and improvement.

Preferred Requirements:

• Bachelor’s Degree in Marketing, Communication, Journalism or related field
• Experience in B2B MarTech, real estate, or SaaS environments.

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health and vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.