Develops data-driven creative and marketing strategies by analyzing consumer intelligence, market research, audience behavior, and campaign effectiveness. Translates quantitative and qualitative insights into strategic briefs, audience strategies, campaign recommendations, and compelling client presentations. Partners with regional strategy, creative, and client teams, explores emerging analytics tools, contributes to thought leadership, and supports multiple global engagements.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Creative Data Strategist (Associate Managing Consultant(-1
Overview
The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally.
The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping Services clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content.
The Creative Data Strategist turns data, research, and customer intelligence into clear insights that shape creative strategy and drive more effective campaigns, experiences, and creative solutions. Serving as a partner to regional ACD Strategy teams worldwide, this role translates complex information into actionable opportunities, shapes strategic recommendations, and enhances the impact and effectiveness of creative work.
The ideal candidate combines analytical rigor with strategic thinking and storytelling, transforming complex data into clear narratives that inspire action and strengthen strategic and creative decision-making.
Role
As a Creative Data Strategist, you will support regional ACD Strategy teams worldwide through data-driven analysis, audience intelligence, and market insights across a broad range of client engagements.• Gather, interpret, and synthesize quantitative and qualitative data, leveraging consumer and audience intelligence platforms to uncover actionable insights and strategic opportunities. • Translate data, research, and audience intelligence into clear strategic recommendations and creative opportunities. • Support the development of strategic briefs, audience strategies, customer engagement approaches, and campaign recommendations. • Identify emerging trends, shifting consumer behaviors, and evolving customer needs to inform strategic and creative development. • Present insights, findings, and recommendations to internal teams and clients in a clear, compelling, and actionable manner. • Explore emerging tools, methodologies, and data sources to enhance ACD's strategic capabilities and insight development.• Contribute to thought leadership, knowledge sharing, and best practices across the broader organization.
All About You• 8+ years of experience in data strategy, consumer insights, or marketing analytics roles within advertising agencies, preferably full-service network agencies.• Proven ability to translate data, research, and customer insights into strategic recommendations, creative opportunities, and measurable business outcomes. • Strong understanding of brand, marketing, communications, customer, and campaign effectiveness frameworks. • Experience working closely with strategy, creative, and client teams to develop insight-led campaigns, experiences, and engagement programs. • Ability to synthesize complex quantitative and qualitative data into clear, actionable, and compelling narratives. • Strong storytelling and presentation skills, with the ability to communicate insights effectively to both technical and non-technical audiences. • Experience using consumer and audience intelligence platforms such as YouGov, GWI, TGI, or similar tools to uncover customer, category, and market insights.
Proficiency in data visualization and analytics platforms such as Power BI, Tableau, Looker, or equivalent tools.• Familiarity with digital, social, CRM, customer, and campaign measurement frameworks, methodologies, and analytics tools.• Knowledge of AI-powered analytics, audience intelligence, and emerging data capabilities is a plus. • Strong stakeholder management, collaboration, and consulting skills. • Demonstrated ability to manage multiple projects and priorities in a fast-paced environment. • Professional proficiency in English is required• Bachelor's degree required; postgraduate qualifications in data, analytics, mathematics, statistics, or related disciplines are a plus.• Open to occasional travel as required.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Creative Data Strategist (Associate Managing Consultant(-1
Overview
The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally.
The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping Services clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content.
The Creative Data Strategist turns data, research, and customer intelligence into clear insights that shape creative strategy and drive more effective campaigns, experiences, and creative solutions. Serving as a partner to regional ACD Strategy teams worldwide, this role translates complex information into actionable opportunities, shapes strategic recommendations, and enhances the impact and effectiveness of creative work.
The ideal candidate combines analytical rigor with strategic thinking and storytelling, transforming complex data into clear narratives that inspire action and strengthen strategic and creative decision-making.
Role
As a Creative Data Strategist, you will support regional ACD Strategy teams worldwide through data-driven analysis, audience intelligence, and market insights across a broad range of client engagements.• Gather, interpret, and synthesize quantitative and qualitative data, leveraging consumer and audience intelligence platforms to uncover actionable insights and strategic opportunities. • Translate data, research, and audience intelligence into clear strategic recommendations and creative opportunities. • Support the development of strategic briefs, audience strategies, customer engagement approaches, and campaign recommendations. • Identify emerging trends, shifting consumer behaviors, and evolving customer needs to inform strategic and creative development. • Present insights, findings, and recommendations to internal teams and clients in a clear, compelling, and actionable manner. • Explore emerging tools, methodologies, and data sources to enhance ACD's strategic capabilities and insight development.• Contribute to thought leadership, knowledge sharing, and best practices across the broader organization.
All About You• 8+ years of experience in data strategy, consumer insights, or marketing analytics roles within advertising agencies, preferably full-service network agencies.• Proven ability to translate data, research, and customer insights into strategic recommendations, creative opportunities, and measurable business outcomes. • Strong understanding of brand, marketing, communications, customer, and campaign effectiveness frameworks. • Experience working closely with strategy, creative, and client teams to develop insight-led campaigns, experiences, and engagement programs. • Ability to synthesize complex quantitative and qualitative data into clear, actionable, and compelling narratives. • Strong storytelling and presentation skills, with the ability to communicate insights effectively to both technical and non-technical audiences. • Experience using consumer and audience intelligence platforms such as YouGov, GWI, TGI, or similar tools to uncover customer, category, and market insights.
Proficiency in data visualization and analytics platforms such as Power BI, Tableau, Looker, or equivalent tools.• Familiarity with digital, social, CRM, customer, and campaign measurement frameworks, methodologies, and analytics tools.• Knowledge of AI-powered analytics, audience intelligence, and emerging data capabilities is a plus. • Strong stakeholder management, collaboration, and consulting skills. • Demonstrated ability to manage multiple projects and priorities in a fast-paced environment. • Professional proficiency in English is required• Bachelor's degree required; postgraduate qualifications in data, analytics, mathematics, statistics, or related disciplines are a plus.• Open to occasional travel as required.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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