The Country Brand Manager will lead the launch of a USFDA approved Neurology brand for migraine treatment. Responsibilities include driving patient impact, supporting KOL development, collaborating with various teams, managing market research, and developing digital strategies. The role emphasizes innovation in communication and advocacy efforts.
This role offers an exciting opportunity to launch an Innovative, 1st in class, USFDA approved Neurology brand. This brand is a transformative therapy for migraine patients. It is indicated for acute treatment of migraine with or without aura in adults with a previous insufficient response to triptans.
Job Description, Role & Responsibility:
- Drive launch excellence that maximizes Patient Impact and delivers financial objectives within a brand/category sub-segment.
- Support the development of KOLs and advocacy strategy, including the management of relevant medical education such as congresses and symposia.
- Cross Functional Collaboration with core team for execution of strategic imperatives.
- Collaborate with medical and patient advocacy groups to create Patient Awareness about novel migraine management treatment strategy and drive patients to seek treatment from specialties like Neurologists and Psychiatrists.
- Oversee appropriate market research and implement findings accordingly into the promotional platform to deliver growth opportunities.
- Monitor and track competitive intelligence and customer insights, incorporating relevant findings into strategies and content.
- Constantly look for ways to innovate communication approach, leveraging internal resources to deliver best-in-class messages to a broad range of customers.
- Explore GTM strategies for advocacy and communication.
- Develop the Digital Strategy roadmap for the business and implement initiatives.
- Approach all tasks with integrity and strive to spark Joy for the team.
Requirements:
- At least 10 years of relevant pharmaceutical experience with broad knowledge of the industry and healthcare environment.
- Neurology brand management experience will be preferred.
- Bachelor's degree in science, Health Sciences, or Business.
- MBA or advanced degree is an advantage.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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