Copywriter

Requisition Number: 2351982
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

• Content Creation & Strategy
  • Develop high-quality copy for digital, social, print, and internal/external communication channels
  • Create compelling content for marketing campaigns, product launches, brand narratives, and leadership communications
  • Write persuasive and conversion-oriented copy for websites, landing pages, email marketing, and paid media
  • Craft thought leadership pieces, blogs, whitepapers, scripts, and presentations as needed
• Brand Voice & Consistency
  • Maintain and evolve the brand tone of voice across all touchpoints
  • Ensure accuracy, clarity, and consistency while adhering to brand guidelines
• Stakeholder Collaboration
  • Partner closely with marketing, design, product, HR, and leadership teams to understand business needs and translate them into impactful content
  • Work with creative, digital, and campaign teams to develop integrated communication assets
• Research & Insights
  • Conduct market and audience research to inspire ideas and improve messaging effectiveness
  • Stay updated on industry trends, competitor communication styles, and content best practices
• Quality & Performance
  • Edit, proofread, and refine content to ensure the highest quality standards
  • Measure content performance (where relevant) and optimize based on insights
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's or Master's degree
• 7+ years of professional copywriting experience, preferably in an MNC or global agency environment
• Solid portfolio showcasing versatility across formats and industries
• Proven ability to manage multiple priorities and deliver under tight deadlines
• Proven excellent command of language, storytelling skills, and attention to detail
• Key Skills & Competencies:
  • Exceptional writing, editing, and proofreading skills
  • Creative thinking with the ability to translate complex ideas into simple, powerful messages
  • Solid understanding of digital marketing, SEO principles, and content strategy
  • Ability to work independently while influencing stakeholders at all levels
  • Comfort working in fast-paced, matrixed, or global environments

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.