Develop and oversee persuasive copy for digital campaigns, social media, websites, and print. Lead and mentor writers, maintain brand voice and content quality, develop creative strategies, present ideas to clients, incorporate feedback, manage content files, and collaborate cross-functionally to deliver effective campaigns aligned with marketing objectives.
As a Senior Copywriter, you will be the creative force behind compelling and impactful content that
drives engagement and resonates with target audiences. Leading a team of talented writers and
collaborating with cross-functional teams, you will craft persuasive copy for a variety of mediums,
including digital campaigns, social media, websites, and print materials. Your responsibilities will
include developing and maintaining a consistent brand voice, overseeing content quality, and
generating innovative ideas that align with strategic marketing goals. You will play a key role in
shaping the storytelling of SRV Media, ensuring our messages captivate and inspire our audience,
ultimately contributing to the growth and success of our content marketing initiatives.
Key Responsibilities :
● Creative Delivery : Maintain high standards in delivering creative assets, ensuring client
satisfaction and addressing any issues swiftly.
● Creative Innovation and Experimentation : Promote creative innovation and explore new
ideas and formats to elevate campaign effectiveness.
● Training and Mentorship : Provide guidance and training to junior copywriters to improve
their writing abilities, foster creative thinking, and deepen their understanding of current
marketing trends.
● File Management : Ensure meticulous management of files to guarantee seamless access
and retrieval of content assets
● Creative Strategy Development : Play a role in refining and enhancing content strategies,
ensuring they align with strategic objectives and consumer insights.
● Client Presentations : Support in delivering compelling client presentations and integrate
feedback to enhance strategies, aiming for exceptional client satisfaction.
● Collaboration with Cross-Functional Teams : Collaborate on cohesive campaign strategies
across teams to ensure synchronized and efficient project implementation.
Requirements
Requirements :
Experience :
● 3+ years in copywriting and content creation, including at least 2 years in a senior role, with a
robust portfolio showcasing diverse writing styles and successful campaigns. Proven
expertise in leading content projects, mentoring writers, and collaborating effectively with
cross-functional teams to achieve strategic marketing objectives.
Skills:
● Demonstrated leadership skills, adept at guiding and mentoring writers to achieve team
goals.
● Exceptional ability to build and maintain client relationships, ensuring high satisfaction and
retention rates.
● Expertise in developing and executing creative strategies that align with brand objectives and
drive engagement.
● Strong analytical skills, proficient in data analysis, problem-solving, and attention to detail in
content development.
● Excellent verbal and written communication skills, with a talent for presenting ideas
effectively and persuasively
Additional Requirements :
● Quickly adapt to evolving requirements and proactively resolve challenges.
● Efficiently manage relationships and thrive in cross-functional collaborations.
● Innovate to ensure the delivery of high-quality, precise content.
● Take ownership and inspire the team to meet strategic objectives through their writing.
● Cultivate strong interpersonal connections and foster effective teamwork
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What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
