Channel Specialist - Digital or Social

Requisition Number: 2370250
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

• Content Execution & Publishing
  • Execute approved digital and social content plans across paid, owned, and earned channels
  • Manage day-to-day publishing, scheduling, and trafficking of content across platforms including LinkedIn, Meta, X, and YouTube
  • Adapt creative assets for platform-specific formats, placements, and technical requirements
• Campaign & Creative Collaboration
  • Partner with creative and design teams to version, resize, and optimize content assets for digital and social delivery
  • Support execution of B2B, B2C, and Provider campaigns as defined by the Channel Lead
  • Ensure campaign assets are approved, compliant, and production-ready prior to launch
• Platform Optimization & Quality Assurance
  • Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements within defined guardrails
  • Conduct quality checks to ensure accuracy of copy, links, tags, and metadata
  • Identify and escalate risks, issues, or performance anomalies in a timely manner
• AI & Tool Enablement
  • Support implementation and usage of AI-driven tools to streamline content development, adaptation, and publishing
  • Leverage automation and platform tools to improve speed, efficiency, and consistency of execution
  • Provide feedback and learnings to inform tool and workflow optimization
• Performance Tracking & Reporting Support
  • Track platform-level performance metrics including engagement, reach, and basic efficiency indicators
  • Prepare first-level performance summaries and dashboards to support channel reporting
  • Surface insights, trends, and early signals to the Channel Lead for optimization discussions
• Governance & Compliance
  • Ensure all content adheres to established brand guidelines, tone-of-voice standards, and compliance requirements
  • Follow defined workflows, approval processes, and documentation standards
  • Support audit readiness by maintaining accurate records of published content and approvals
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 8+ years of experience in digital marketing, social media management, or content operations roles
• Hands-on experience with major social platforms and familiarity with paid and organic social execution.
• Experience working with content management systems and social publishing tools; AI-based tools preferred.
• Proven solid organizational skills, attention to detail, and ability to manage multiple priorities simultaneously

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
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