Business Strategy Specialist

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Customer Innovation Team
The Customer Innovation Team operates at the intersection of customer intimacy and industry and solution innovation. We translate the Voice of the Customer into industry-first, AI-fuelled strategic narratives and content that expand pipeline, strengthen trust, and fuel growth. Our work directly enables ServiceNow's go-to-market strategy by connecting solution capabilities to customer challenges through industry-specific frameworks and thought leadership.
What you get to do in this role:

• Strategic Content Development: Create industry-specific presentations, executive briefings, demo narratives, and thought leadership content (blogs, case studies, use cases). Translate ServiceNow solutions into industry-relevant business outcomes and AI-powered transformation messaging tailored to various buying centers
• Customer Engagement Support: Prepare tailored presentations and briefing materials for customer meetings. Participate in select engagements to present industry insights and ServiceNow PoV. Capture and synthesize Voice of the Customer feedback to inform content strategy
• Research & Market Intelligence: Research industry trends, buying center priorities, customer pain points, and competitive positioning. Leverage AI-powered tools for market research, competitive intelligence, and content generation. Analyze data from multiple sources to develop actionable insights
• Content & Knowledge Management: Maintain and update industry frameworks, solution repositories, and reusable content. Ensure version control, accuracy, and alignment with solution portfolios. Contribute to team knowledge bases and organized documentation
• Cross-Functional Collaboration: Partner with Product, Marketing, Sales, and Industry teams to ensure content alignment. Support multiple internal teams with enablement materials. Present ideas to project teams and occasionally across teams to share learnings and best practices

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• ~ 5 years of experience in business analysis, strategic consulting, GTM strategy, or content strategy
• Strong analytical and research skills with proven ability to gather stakeholder requirements, synthesize complex information, and develop insights that drive decision-making
• Experience in client-facing or consulting roles with proven consultative skills, including stakeholder engagement, needs discovery, and tailoring solutions/content to different decision-makers
• Experience integrating AI into daily work processes, including using AI-powered tools for content development, research, or workflow automation. Comfortable with generative AI and willing to continuously explore new AI applications to drive innovation
• Knowledge of one or more target industries (Financial Services, Healthcare, Retail, Public Sector) including business challenges, operational requirements, and buying center priorities
• Exceptional writing and storytelling skills with ability to create clear, compelling business content for executive audiences
• Experience translating technical concepts into business language across various audiences and buying personas
• Ability to work independently with minimal supervision while managing multiple projects simultaneously
• Superior organizational skills with ability to effectively prioritize and collaborate across cross-functional teams

Preferred Qualifications

• Experience with ServiceNow platform, enterprise software solutions, or workflow automation concepts
• Strong PowerPoint/presentation design skills and experience creating executive-level content
• Familiarity with design thinking, value selling methodologies, or solution selling approaches

FD21
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.