Lead brand strategy, activation, and P&L for the Indian market. Develop integrated IMC campaigns across channels, generate consumer insights via analytics, manage budgets and KPIs, and coordinate cross-functional teams to grow brand equity and performance.
Job Description
Mondelez International is a globally recognized leader in the consumer goods sector, dedicated to the development and delivery of high-quality products that resonate with diverse consumer segments. Our organization is characterized by a commitment to innovation, market leadership, and a collaborative professional environment designed to foster individual and collective growth. Mondelez International empowers people to snack right in over 150 countries around the world. With iconic global and local brands such as [List key brands relevant to the category, e.g., Oreo, Cadbury, Milka, belVita, Toblerone], we are leading the future of snacking with a portfolio that delights consumers and drives sustainable growth.
The Opportunity :-
We are seeking a highly strategic and results-oriented Brand Manager to assume a pivotal role within our marketing organization. This position is instrumental in driving brand strategy, spearheading activation initiatives, and leading brand growth agenda in the dynamic Indian market. The ideal candidate will possess a proven track record of leading strong insight led brand campaigns that deliver tangible business results for the brand, a strong HOW WILL YOU CONTRIBUTE: understanding of channels (both traditional and emerging) and an ability to drive collaborative leadership with cross functional teams to drive high performance. The ideal candidate displays a strong ownership mindset, an ability to be agile and think outside the box and an obsession for excellence in execution.
Key Responsibilities : -
The Brand Manager will be responsible for a comprehensive range of activities, encompassing:
Brand Strategy & Development:• Formulate and execute robust brand plans, meticulously aligned with overarching business objectives and deep market insights pertinent to the Indian landscape.• Conduct continuous analysis of market trends, competitive intelligence, and evolving consumer behaviors to proactively identify strategic opportunities and mitigate potential threats.• Contribute substantively to the long-range vision and strategic roadmap for the brand portfolio.
Brand Activation & Campaign Management:• Lead the conceptualization, development, and flawless execution of integrated brand activation HOW WILL YOU CONTRIBUTE: campaigns within the Indian market. This requires a minimum of two (2) years of demonstrated experience in managing and delivering impactful activation programs.• Oversee the end-to-end management of integrated marketing communication (IMC) plans across diverse channels, including but not limited to digital platforms, Above-The-Line (ATL), Below-The-Line (BTL), and trade marketing initiatives.• Cultivate effective collaborations with creative agencies, media partners, and internal cross-functional teams to ensure timely deployment and optimized performance of campaigns.
Brand Equity Enhancement:• Act as a steward of brand guidelines, ensuring absolute consistency in brand messaging, visual identity, and consumer experience across all touchpoints.• Proactively identify and implement strategies to elevate brand perception, relevance, and competitive distinctiveness.
Market & Consumer Insight Generation:• Leverage sophisticated market research methodologies and advanced data analytics to derive profound consumer insights, translating them into actionable and impactful brand strategies.• Conduct rigorous performance evaluations of brand and marketing initiatives, providing data-driven recommendations for continuous optimization and strategic adjustments.
Financial & PnL Ownership: • Expertise and understanding all revenue and cost drivers of brand PnL. Actively identifying opportunities and engaging with respective line owner functions on progressing these.• Exercise diligent management of marketing budgets, ensuring optimal resource allocation and demonstrating a strong return on investment (ROI).• Establish and monitor key performance indicators (KPIs) and brand health metrics, providing regular analytical reports to stakeholders.
Cross-functional Leadership & Collaboration: • Engage in seamless collaboration with Sales, Research & Development, Supply Chain, Finance, and other internal departments to ensure complete alignment and coordinated execution of brand strategies.
QUALIFICATIONS • Master of Business Administration (MBA) from a Tier 1 Business School is an essential prerequisite.• A minimum of 5 to 6 years of progressive experience specifically in brand activation and brand equity management.• Demonstrable expertise within the Indian consumer market.
REQUIRED SKILLS & COMPETENCIES• Strategic Acumen: Exceptional ability to think strategically, synthesize complex information, and formulate clear, actionable plans.• Analytical Prowess: Strong analytical capabilities, adept at interpreting data to extract meaningful insights and drive informed decision-making.• Communication Excellence: Superior verbal, written, and presentation skills, capable of articulating complex ideas to diverse audiences.• Project Leadership: Proven capability to manage multiple projects concurrently, prioritize effectively, and deliver results within stipulated timelines.• Consumer Centricity: A creative and innovative mindset coupled with an in-depth understanding of consumer psychology and market dynamics.• Technical Proficiency: Advanced proficiency in marketing analytics platforms and comprehensive mastery of Microsoft Office Suite.• Adaptability: Demonstrated ability to thrive and contribute effectively within a fast paced, evolving, and highly competitive business environment.
Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands-and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Mondelez International is a globally recognized leader in the consumer goods sector, dedicated to the development and delivery of high-quality products that resonate with diverse consumer segments. Our organization is characterized by a commitment to innovation, market leadership, and a collaborative professional environment designed to foster individual and collective growth. Mondelez International empowers people to snack right in over 150 countries around the world. With iconic global and local brands such as [List key brands relevant to the category, e.g., Oreo, Cadbury, Milka, belVita, Toblerone], we are leading the future of snacking with a portfolio that delights consumers and drives sustainable growth.
The Opportunity :-
We are seeking a highly strategic and results-oriented Brand Manager to assume a pivotal role within our marketing organization. This position is instrumental in driving brand strategy, spearheading activation initiatives, and leading brand growth agenda in the dynamic Indian market. The ideal candidate will possess a proven track record of leading strong insight led brand campaigns that deliver tangible business results for the brand, a strong HOW WILL YOU CONTRIBUTE: understanding of channels (both traditional and emerging) and an ability to drive collaborative leadership with cross functional teams to drive high performance. The ideal candidate displays a strong ownership mindset, an ability to be agile and think outside the box and an obsession for excellence in execution.
Key Responsibilities : -
The Brand Manager will be responsible for a comprehensive range of activities, encompassing:
Brand Strategy & Development:• Formulate and execute robust brand plans, meticulously aligned with overarching business objectives and deep market insights pertinent to the Indian landscape.• Conduct continuous analysis of market trends, competitive intelligence, and evolving consumer behaviors to proactively identify strategic opportunities and mitigate potential threats.• Contribute substantively to the long-range vision and strategic roadmap for the brand portfolio.
Brand Activation & Campaign Management:• Lead the conceptualization, development, and flawless execution of integrated brand activation HOW WILL YOU CONTRIBUTE: campaigns within the Indian market. This requires a minimum of two (2) years of demonstrated experience in managing and delivering impactful activation programs.• Oversee the end-to-end management of integrated marketing communication (IMC) plans across diverse channels, including but not limited to digital platforms, Above-The-Line (ATL), Below-The-Line (BTL), and trade marketing initiatives.• Cultivate effective collaborations with creative agencies, media partners, and internal cross-functional teams to ensure timely deployment and optimized performance of campaigns.
Brand Equity Enhancement:• Act as a steward of brand guidelines, ensuring absolute consistency in brand messaging, visual identity, and consumer experience across all touchpoints.• Proactively identify and implement strategies to elevate brand perception, relevance, and competitive distinctiveness.
Market & Consumer Insight Generation:• Leverage sophisticated market research methodologies and advanced data analytics to derive profound consumer insights, translating them into actionable and impactful brand strategies.• Conduct rigorous performance evaluations of brand and marketing initiatives, providing data-driven recommendations for continuous optimization and strategic adjustments.
Financial & PnL Ownership: • Expertise and understanding all revenue and cost drivers of brand PnL. Actively identifying opportunities and engaging with respective line owner functions on progressing these.• Exercise diligent management of marketing budgets, ensuring optimal resource allocation and demonstrating a strong return on investment (ROI).• Establish and monitor key performance indicators (KPIs) and brand health metrics, providing regular analytical reports to stakeholders.
Cross-functional Leadership & Collaboration: • Engage in seamless collaboration with Sales, Research & Development, Supply Chain, Finance, and other internal departments to ensure complete alignment and coordinated execution of brand strategies.
QUALIFICATIONS • Master of Business Administration (MBA) from a Tier 1 Business School is an essential prerequisite.• A minimum of 5 to 6 years of progressive experience specifically in brand activation and brand equity management.• Demonstrable expertise within the Indian consumer market.
REQUIRED SKILLS & COMPETENCIES• Strategic Acumen: Exceptional ability to think strategically, synthesize complex information, and formulate clear, actionable plans.• Analytical Prowess: Strong analytical capabilities, adept at interpreting data to extract meaningful insights and drive informed decision-making.• Communication Excellence: Superior verbal, written, and presentation skills, capable of articulating complex ideas to diverse audiences.• Project Leadership: Proven capability to manage multiple projects concurrently, prioritize effectively, and deliver results within stipulated timelines.• Consumer Centricity: A creative and innovative mindset coupled with an in-depth understanding of consumer psychology and market dynamics.• Technical Proficiency: Advanced proficiency in marketing analytics platforms and comprehensive mastery of Microsoft Office Suite.• Adaptability: Demonstrated ability to thrive and contribute effectively within a fast paced, evolving, and highly competitive business environment.
Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands-and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Similar Jobs at Mondelēz International
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Lead regional procurement finance for AMEA, partnering with Procurement, Supply Chain and Finance to drive planning, forecasting, commodity and forex analysis, P&L insights, cost-savings, governance, and automation while managing a small finance team.
Top Skills:
ErpSAP
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
The role involves developing accounting practices, overseeing finance data governance, ensuring data quality, and collaborating with stakeholders to improve data management policies.
Top Skills:
AlationCollibraInformatica
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Lead the Growth Analytics sub-team to provide prescriptive analytics for business growth in India, focusing on marketing optimization, pricing strategies, and comprehensive forecasting.
Top Skills:
Advanced StatisticsDashboardingEuromonitorForecasting SimulatorsMarketing Mix Econometric ModelingMedia DatabasesNielsen Retail Audit Database SoftwarePrice Pack Architecture
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
