Drives offline user growth through market visits, merchant and business partnerships, institutional and community outreach, and local user acquisition initiatives. Identifies opportunities across high-footfall locations, gathers market feedback, supports campaigns and merchant programs, coordinates with internal teams, and tracks visits, partnerships, and execution. The role requires extensive fieldwork, strong communication, relationship-building, local market knowledge, and fluency in the local language.
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role:
Job Description We are looking for energetic and self-driven professionals to join our Offline User Growth Team. The role involves identifying growth opportunities across the city, building relationships with merchants, businesses, institutions and communities, and driving on-ground user acquisition initiatives.
Key Responsibilities:
Visit markets, shops, restaurants, cafés, retail outlets and other high-footfall locations to identify growth opportunities.
Build and manage partnerships with regional/local brands and businesses.
Identify and develop corporate, college, institutional and community partnerships.
Engage with merchants, customers and local communities to understand market needs and provide relevant feedback.
Identify new opportunities for user acquisition, brand visibility and local marketing initiatives.
Support execution of merchant programmes, college activities, community initiatives and other local campaigns.
Work closely with internal teams to take identified opportunities from initiation to closure.
Maintain regular tracking of visits, opportunities, partnerships and execution.
What We’re Looking For:
Good knowledge of the local market/city.
Strong communication and relationship-building skills.
Comfortable with extensive field work and meeting different stakeholders.
Ability to independently identify opportunities and follow up consistently.
Good command of the local language.
Candidates with experience in field sales, business development, partnerships, merchant acquisition, market development or similar roles would be relevant.
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