Develop and execute product marketing strategies, go-to-market plans, product launches, campaigns, digital content, and sales enablement materials. Manage landing pages, SEO-focused content, customer engagement initiatives, cross-sell and upsell campaigns, and product adoption programs. Collaborate with product, legal, compliance, design, sales, and analytics teams while monitoring campaign performance and recommending optimization initiatives.
To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth.
Responsibilities- Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements.
- Support the launch of new products and product variants through go-to-market plans, customer communication, and channel enablement initiatives.
- Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes.
- Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention.
- Collaborate with product, legal, compliance, design, sales, and analytics teams to develop effective marketing strategies and communication plans.
- Support cross-sell and upsell opportunities through targeted campaigns, customer segmentation, and sales enablement content.
- Develop product FAQs, training materials, and presentation decks to support channel readiness and sales effectiveness.
- Monitor campaign performance, customer engagement metrics, and market response and recommend optimization initiatives.
Experience Range: 3 to 8 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
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What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
