About HighLevel
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
About the Team
The Lead Generation team at HighLevel focuses on building powerful tools to help SMBs generate and nurture leads. Our products include Funnels, Websites, Forms, Surveys, Custom Widgets, Webinars, QR Codes, and Quizzes – all integral to capturing, qualifying, and converting leads.
About the Role
We are seeking an Associate Product Manager to lead the roadmap and execution for QR Codes and Quizzes – two critical lead generation tools within our platform. You will be responsible for building intuitive, scalable, and data-rich experiences that enable SMBs and agencies to create engaging quizzes and generate leads via trackable, customizable QR codes. This role is perfect for a product thinker who thrives in 0-to-1 environments and enjoys solving user problems through innovative UX and smart integrations.
Type: Full Time
Location: Remote (India)
Your Responsibilities
Vision & Strategy: Define the product vision and roadmap for QR Codes and Quizzes in alignment with customer needs and business goals.
End-to-End Ownership: Lead the entire product lifecycle—from discovery and design to launch and adoption—for both products.
User Research: Conduct interviews, usability tests, and analyze feedback to deeply understand customer pain points and validate product ideas.
Problem Solving: Break down complex product challenges into simple, elegant solutions that balance user needs and technical feasibility.
Collaboration: Work cross-functionally with engineering, design, marketing, and support teams to ship high-quality features on time.
Insights & Analytics: Define key success metrics, monitor usage data, and use analytics to improve product adoption and performance.
Integrations: Enable extensibility by identifying and building necessary integrations with external tools and HighLevel’s internal systems.
Requirements
- 1+ years in Product Management, ideally in SaaS or B2B platforms
- Proven experience in building or managing builder tools like quizzes, forms, or QR code generators
- Experience with 0-to-1 product development or scaling early-stage features
- Familiarity with no-code/low-code platforms or marketing tech is a big plus
- Strong user empathy, paired with data-driven decision-making
- Ability to translate complex requirements into clear, actionable plans
- Bachelor’s degree in engineering, business, design, or related field
Indicative Interview Process
Please note that the sequence and number of rounds may vary based on the candidate, interim feedback, and role requirements.
Step 1: Introductions & Exploratory Call (Duration: 30 mins) - This step aims to introduce HighLevel to you, answer questions about our Vision, Mission, and roadmap, and get to know you better.
Step 2: Product Round (Duration: 60 mins) - This round assesses your product management skills and abilities across various dimensions, such as strategic thinking, process understanding, product judgment, and problem-solving.
Step 3: Assignment - You will be expected to work on a Product Teardown Case Study.
Step 4: Case Study Round (Duration: 60 mins) - The goal of this round is to evaluate your presentation, product sense, communication, and strategy skills.
Step 5: Cultural Fitment Round (Duration: 30 mins) - The goal of this round is to assess cultural fit by discussing values, behaviors, traits, and other relevant aspects to ensure alignment between the candidate and the company’s culture.
Why should you join us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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