Adobe Tagging Specialist
Responsibilities:
- Collaborate with stakeholders to understand business requirements and translate them into technical specifications for Adobe Analytics and Adobe Target implementations.
- Hands-on experience with the latest tagging approaches, including Adobe Web SDK, Event Forwarding, and modern data collection frameworks.
- Implement Adobe Analytics solutions using Adobe Launch and Adobe Web SDK, ensuring best practices and maintaining data quality and integrity.
- Configure and deploy tags, triggers, rules, data elements, and XDM mappings to capture and track user interactions across websites and applications.
- Implement and manage Adobe Target setups, including activity configuration, audience creation, offer setup, QA, and end-to-end validation.
- Conduct thorough testing, validation, and debugging of Adobe Analytics, Adobe Target, and Web SDK implementations to ensure accurate data collection and personalization delivery.
- Collaborate with cross-functional teams to define KPIs and establish reporting frameworks aligned with business goals.
- Work closely with developers, marketers, product teams, and architects to optimize data collection strategies, XDM modeling, and personalization workflows.
- Provide support and troubleshooting for Adobe Analytics, Adobe Web SDK, and Adobe Target implementations, resolving data discrepancies or tracking errors.
- Stay current with industry trends and Adobe Experience Cloud updates to continually improve implementation processes and methodologies.
- Hands-on experience implementing 3rd-party marketing pixels such as Meta, Google Ads, LinkedIn, Floodlight, etc., via Launch or Web SDK.
Qualifications & Requirements:
- 6–7 years of proven experience in Adobe Analytics implementation using Adobe Launch and related Experience Cloud tools.
- Strong proficiency in JavaScript, HTML, and CSS for custom code implementation and troubleshooting.
- Familiarity with data layer concepts, XDM schemas, and Web SDK best practices for scalable data collection.
- Experience with tag management systems, preferably Adobe Launch and server-side data collection approaches.
- Solid understanding of digital analytics, including metrics, dimensions, segmentation, and reporting.
- Excellent analytical and problem-solving skills with high attention to detail.
- Effective communication skills with the ability to collaborate across teams and articulate technical concepts to non-technical stakeholders.
- Bachelor’s degree in Computer Science, Information Technology, Marketing, or related field (preferred).
Preferred Certifications:
- Adobe Experience Platform (AEP) certifications
- Adobe Analytics Developer / Architect certifications
About the Team
eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.
