Associate Director - Content Marketing, Star Jalsha

About the Team:

We are the powerhouse behind the biggest and most influential channels in the East- Star Jalsha, Jalsha Movies, Colors Bangla, Colors Bangla Cinema, Star Kiran- setting trends and redefining regional entertainment. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers and delivers market leadership.

 About the Role:

The incumbent will be responsible for owning brand solutions for Star Jalsha and play a pivotal role in ensuring the revenue targets for the channel.

Key Responsibilities:

• Develop comprehensive brand solution strategies and sponsorship packages for Star Jalsha’s properties across
• Partner with the Sales team to create compelling pitch decks and present customized content solutions to key clients, media agencies, and brand managers.
• Work closely with the Programming, Creative Communications and Research teams to ensure brand integrations are woven into the formats/ shows, without compromising the viewer experience.
• Oversee the complete lifecycle of brand campaigns, from initial brainstorming and pitching to on-ground execution and final post-evaluation reporting.
• Monitor the P&L alongside the sales team, ensuring that ambitious revenue targets are met or exceeded.
• Track competitor activities, regional market trends, and emerging brand solution formats to keep Star Jalsha ahead of the curve.

 Performance Measures:

• Achievement of financial and revenue targets
• Percentage of brand campaigns executed perfectly within the agreed timelines
• Feedback scores from clients, brand managers, and media agencies after the campaign is completed and timely delivery of final post-evaluation reports for all executed campaigns
• reach and viewership targets for shows and campaigns
• Successful weaving of brands into shows without causing a drop in viewer ratings or complaints about compromised viewer experience
• Number of new, compelling sponsorship packages or unique brand solution formats developed during the year
• Positive feedback from internal partners (Sales, Programming, Creative, and Research) on teamwork and project management

Qualifications, Knowledge & Skills:

• Master’s degree or MBA in Marketing, Communications, or a related field is preferred.
• 8-10 years of experience in brand solutions, content monetization, media planning, or TV marketing.
• Deep understanding of the television broadcasting industry, particularly non-fiction and reality show formats.
• Exceptional presentation and storytelling abilities, strong commercial acumen, and a proven track record of closing high-value sponsorships.
• Experience in managing multiple stakeholders.
• Strong decision-making and problem-solving capabilities in high-pressure, fast-paced environments

 Personal Attributes:

• High energy, assertive, and driven to achieve excellence
• Ability to perform under pressure and manage tight deadlines effectively
• Agile and adaptable in a fast-paced, dynamic environment
• Strong collaborative mindset and team orientation
• Confident communicator with strong interpersonal presence
• High level of ownership, accountability, and resilience
• Passionate about content, entertainment, and audience engagement