We are seeking an energetic, industry-aligned Assistant Professor of Digital Marketing to shape the next generation of marketing professionals. This role goes beyond traditional lectures—we are looking for an educator/practitioner who can bridge academic theory with real-world campaign execution, integrate AI-driven marketing tools, and build strong industry bridges for our students.
1. Experiential Teaching & Pedagogy (50%)
Deliver dynamic, practical sessions on core and advanced Digital Marketing topics (SEO/SEM, Performance Marketing, Social Media Strategy, Content Creation, and Web Analytics).
Introduce cutting-edge trends, including AI tools in marketing (ChatGPT, Midjourney, Jasper), marketing automation, and programmatic advertising.
Conduct lab-based practicals, real-time campaign setups, and live-budget project simulations.
Guide students in building job-ready portfolios, certifications (Google, Hubspot, Meta), and personal branding.
Mentor students for national marketing competitions, live projects, and freelancing/entrepreneurship initiatives.
Collaborate with the institutional placement team to connect students with internships and entry-level digital roles.
Invite guest speakers, organize industry workshops, and host masterclasses with agency leaders and growth hackers.
Continually update the digital marketing syllabus to keep pace with rapid industry shifts.
Participate in departmental meetings, accreditation support, and campus events.
Academic Requirements:
Master’s Degree: MBA / PGDM / M.Com / M.Sc. in Digital Marketing, Marketing, or related field with a minimum of 55% marks (or equivalent grade).
Ph.D. / NET / SET: Candidates with a Ph.D. or UGC-NET/SET qualification will be preferred (in accordance with institutional guidelines).
3+ years of relevant experience across academia, corporate digital marketing, or agency roles. (Candidates with strong corporate/agency experience looking to transition into full-time academia are highly encouraged to apply).
Digital Tools: Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, Semrush/Ahrefs, HubSpot/Mailchimp, Canva/Adobe Creative Suite.
Modern Marketing: Exposure to AI marketing tools, performance marketing metrics (ROAS, CAC, LTV), and basic CRO (Conversion Rate Optimization).
Soft Skills: Exceptional public speaking, storytelling, student-centric empathy, and networking capability.
Competitive salary aligned with experience and academic standards.
Access to digital marketing lab infrastructure and tool subscriptions.
Opportunities for research, consulting, and executive education.
A vibrant, innovative academic environment.
