Owns user lifecycle engagement across onboarding, activation, retention, and win-back for mobile apps and websites. Designs push, in-app, and email campaigns; analyzes behavioral metrics and funnel performance; runs A/B tests; and partners with product, design, engineering, monetization, and growth teams to improve engagement and revenue.
Assistant Manager – User Engagement
Location: Kolkata (Work from Office) | Type: Full-time, Permanent Reports to: VP/AVP, User Engagement
About the Role
We're looking for a data-driven engagement specialist to own how users discover, adopt, and stay active on our digital products. Working closely with our Platform team, you'll shape the strategies that turn first-time visitors into loyal, engaged users across our mobile apps and websites.
If you're someone who gets excited by retention curves, push notification open rates, and the puzzle of why users drop off at step three — we'd love to talk.
What You'll Do
Build and execute end-to-end user engagement strategies that move the needle on activation, retention, and revenue. Specifically, you'll:
- Own the full user lifecycle — onboarding, activation, retention, and win-back — through in-app messaging, push, email, and other channels
- Design and run push notification campaigns that users actually want to open
- Dig into behavioural data (DAU/MAU, session length, retention cohorts, funnel drop-offs) to find what's working, what isn't, and what to try next
- Run continuous A/B tests on messaging, UI/UX, and user flows to compound small wins into big ones
- Partner with content, design, and engineering to ship experiences that match what users actually want
- Collaborate with monetisation and growth specialists on promotions, in-app activity, and ad strategies that drive revenue without hurting experience
- Keep a pulse on what's happening in the broader app, CRM, and healthcare/therapy space — and bring fresh ideas back to the team
What We're Looking For Must-haves:
- 3+ years in marketing, growth, CRM, or user engagement roles
- Hands-on experience with app engagement, lifecycle marketing, or CRM
- Strong analytical chops — you can pull insights from a dashboard and translate them into an experiment plan. Comfort with Looker or similar BI tools
- Working knowledge of CRM and engagement platforms (Zoho, Firebase, HubSpot, MoEngage, CleverTap, or similar)
- A track record of running A/B tests and acting on the results
- Clear communication and the ability to work with product, design, and engineering without friction
Nice-to-haves:
- Experience with B2C digital products, especially subscription-based or hobby/lifestyle categories
- Background in healthcare, wellness, or therapy products
- Familiarity with SQL or comfort querying data independently
Why this role
You'll have real ownership over engagement outcomes, work directly with senior leadership, and see your experiments ship to users quickly. This is a hands-on role for someone who wants to build, measure, and iterate — not just manage from a distance.
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What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
