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Diageo

Assistant Manager - Sales

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Kolkata, West Bengal
Kolkata, West Bengal

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Job Description :

Job Title: Assistant Manager - Sales

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities:
Volume achievement

 • Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
• Prepare the volume scheme and communicate the same to retailers. Quantitative

GSV / NSR

 • Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix. Quantitative

WOD

 • Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.  

Activation

 • Execute merchandising and promotional programs as per national and regional marketing strategies.  
• Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
• Ensuring proper usage of brand and promotional elements.
• Responsible for training, deployment and evaluation of the third party employees. 

Reports

 • Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.
• Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
• Keep a track on the competitor's activity and report the same to the reporting manager. 

RTC - QDVP - Execution

 • Ensure the RTC implementation at the retail outlet level. Maintaining the organisation standard wrt.
• Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets. 

Collection

 • Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.
• Ensure the collection of the outstanding from the market as per the organisation's norm.  

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Kolkata Sales

Additional Locations :

Job Posting Start Date :

2025-04-16

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