We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships.
Requirements
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads Facebook Ads, Apple ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc.
- Good communication and data analytical skills.
What you need to know about the Kolkata Tech Scene
When considering the industries shaping India's tech scene, gaming might not immediately come to mind. However, in the last decade, increased internet usage and greater access to mobile devices have catapulted the industry to new heights, with Kolkata-based companies like Virtualinfocom, Red Apple Technologies and Digitoonz, at the forefront, driving the design and animation of new gaming titles for players.
