At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
As a Product Marketing Manager supporting our Skillsoft B2B business in APAC, you will be part of a global cross-functional team of marketers driving revenue growth and customer outcomes. Together, this team is accountable for using market intelligence and customer research to shape the go-to-market narrative with customer value propositions and product positioning to ensure the Skillsoft platform is seen as critical to workforce skilling and business transformation.
The Product Marketing Manager will support highly effective B2B customer acquisition, growth and renewal strategies for Skillsoft’s platform, focusing on business impact in APAC. In this role, you will need to integrate market, customer, and product inputs, support prioritization, and develop go-to-market plans that significantly grow our market share. The ideal candidate will have deep experience in platform and/or solutions product marketing, a passion for understanding the voice of customer buyers and influencers with a successful track record in technical and B2B SaaS product marketing experience achieving KPIs.
Responsibilities
Messaging & Positioning: Deliver compelling platform positioning to attract, retain and grow our target audiences across channels, differentiating our platform from the competition.
Market Differentiation: Collaborate with Product Management, Marketing, Sales and Customer Success leaders, and their teams, to refine our industry GTM narrative showcasing the depth of solution offerings and partnerships.
Go-to-Market Strategy: Drive the strategic development and execution of product launch and adoption plans targeting enterprise technology buyers and business stakeholders, with a focus on driving customer acquisition, accelerating adoption rates, and achieving revenue growth goals in a high-growth segment.
Price Modeling: Influence packaging and pricing strategies across our offerings.
Customer Voice: Ability to capture and turn customer insights into differentiated value propositions and customer stories that translate product solutions into customer outcomes, influencing purchasing decisions that drive new and recurring business growth.
Here’s What We Are Searching For:
Skills & Qualification Requirements
Ability to think strategically and develop differentiated platform/product positioning, pricing models, and competitive insights.
Highly motivated with experience identifying and building profitable market-driven business opportunities that drive revenue growth and customer retention.
Ability to clearly communicate and collaborate with cross-functional partners and GTM leaders aligning strategy, engaging customers, and driving measurable business impact
Strong professional presence and experience engaging with customers in the field with the ability to articulate our value proposition and solution around customer pain points to position Skillsoft for success.
Qualification Requirements
8+ years of experience successfully implementing global B2B product marketing messaging and GTM plans across direct sales channels for SaaS products and services.
Bachelor’s degree in marketing or related business discipline.
Subject matter expertise with platform, and technology solutions including AI and emerging technologies.
Ability to translate technical capabilities into business value.
Expertise in synthesizing customer, product, and marketing data to make roadmap recommendations.
Strong interpersonal skills with the ability to effectively present and sell offerings internally and externally.
Experience collaborating and driving business results within a matrixed, international marketing organization.
Comfortable delivering outcomes in a lean, cross-functional team through ambiguity and change.
Polished, confident communication and executive presentation experience delivering concise briefings to sales and product leadership.
Ability to travel up to 20-25%
Desired Requirements
MBA and/or Product Marketing Certifications
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
